ReForme draws inspiration from the formless space of comic gutters, where creation and deconstruction occur. This design reimagines retail by focusing on awareness of mass production rather than consumerism.

Visitors are encouraged to bring their preloved comics and graphic novels, which will be transformed through a paper-making process. Old books will be shredded, pulped, and dried into recycled paper, available for anyone and provided to comic artists to create new works from the old stories.